Butterfly Effect Idea Gallery

[Patcraft]

 

Developed several 12x12 floor layouts inspired by the fractal details of individual butterfly wings to support the launch of Butterfly Effect, a collection in collaboration with Eco-logical thought leader William McDonough benefitting St. Jude Children's Research Hospital.  Each layout encompasses a mix of all three modular carpet styles from the collection and provides an installation plan upon download via the Idea Gallery of Patcraft's Visualization Tool.