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2012 Trend Report

[SCAD]

This project was created for the graduate level computer-aided fashion design class, FASH 721, at SCAD-Atlanta in 2010. The purpose of this project was to create a trend book for a season in the future that had 10 individual themes that related to one general umbrella theme.  Each theme had to have color swatches, a fashion illustration, and fashion flats of key silhouettes.

 

 

My general umbrella theme was "2012" and each theme was generated based on future events that could be going on during 2012. The physical version of this had real customized envelopes exactly like the ones you see with each theme, and within each envelope were color chips for that theme's color palette. The trend book was presented in a file folder labeled "Confidential!" and the layout of each theme was inspired by secret file documents. 

Capitol Hill
Capitol Hill
Make Love
Make Love
First Lady
First Lady
Put A Scarf On It
Put A Scarf On It
Hero
Hero
Cultural Revolution
Cultural Revolution
2984
1984
Communist Manifesto
Communist Manifesto
World Ends
World Ends
Kids Aren't Alright
Kids Aren't Alright

JESS R. HERRING

TEXTILE & APPAREL DESIGN

© 2015-16 by Jess R. Herring. Proudly created with Wix.com

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